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The day is hot and sunny.
I see vendors with their fruit carts calling out to people to buy their products.
I see people talking to each other in different languages trying to understand each other and communicate.
On the sides of the bustling streets in South India, seeing fruit and vegetable vendors is not an uncommon sight. However, being a street vendor is not easy.
Who is our target audience?
Street vendors in Bangalore who sell fruit, vegetables and flowers, and working professionals living in the vicinity.
The day is hot and sunny.
I see vendors with their fruit carts calling out to people to buy their products.
I see people talking to each other in different languages trying to understand each other and communicate.
On the sides of the bustling streets in South India, seeing fruit and vegetable vendors is not an uncommon sight. However, being a street vendor is not easy.
Who is our target audience?
Street vendors in Bangalore who sell fruit, vegetables and flowers, and working professionals living in the vicinity.
On the sides of the bustling streets in South India, seeing fruit and vegetable vendors is not an uncommon sight. However, these vendors face a lot of difficulties - unable to sell their produce, don’t know where the demand lies and dealing with language barriers.
Nethra Gomatheswaran is an author & designer. With a foundation in engineering and an MFA from Parsons, Nethra has over 8 years of experience working as a product designer across startups and big tech across Asia, Europe and North America.
She has worked at Pinterest, Rho, Valon, Bosch. Her most recent work is her self-published coffee table book Love, Paati.
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